At the start of World War I, Admiral Charles Fitzgerald, who was a strong advocate of conscription, wanted to increase the number of those enlisting in the armed forces. Therefore he organised on 30 August 1914 a group of thirty women in his home town of Folkestone to hand out white feathers to any men that were not in uniform. Fitzgerald believed using women to shame the men into enlisting would be the most effective method of encouraging enlistment.
——《We Will Not Fight...: The Untold Story of World War Ones Conscientious Objectors》 by Will Ellsworth-Jones
The group that he founded was known as the White Feather Brigade or the Order of the White Feather.
——Brain, Jessica (8 January 2022). "The White Feather Movement". Historic UK. Retrieved 27 March 2022.